December 3, 2008
There are plenty of products out there that make it possible to create narrated walk-throughs of content, but most of these tend to be either static PowerPoint-style slide shows or video-based walk-throughs. What if instead of static images and files, you wanted to walk people through live Web pages, or even a mix of live Web pages and static content such as images and media?
Flowgram is a free beta Web service that lets users combine live Web pages and other content and create a shareable narrated walk-through.
Check it out >
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Posted by suelachapelle
December 3, 2008
New research finds demand for technology executives rising. But in a volatile job market, how many companies are seeking more IT leaders?
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December 3, 2008
A new UCLA study, part of the growing research into the effects of technology on the brain, shows that searching the Internet may keep older brains agile — it’s like taking your brain for a walk.
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Posted by suelachapelle
December 2, 2008
E-commerce sites need to put smiles on the faces of their virtual customer-service reps, keep consumers on hold for less time, and go with the old slogan that the “customer is always right.”
- 61% of the more than 2,000 consumers surveyed said they have complained to the company at fault and 37 percent return products directly affecting a company’s bottom line.
- 84 percent said they would tell others about the poor treatment, up from 74 percent in 2007 and 67 percent in 2006.
A lot of e-tailers have been spending a lot of time trying to drive traffic to the Web site, but only the online retailers focused on taking care of customers on the Web site are the ones keeping the customers coming back.
Read full article >
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Posted by suelachapelle
December 1, 2008
If you’re a senior level business professional who is in career transition or anticipating a career transition – the following invitation to the December 3rd Cincinnati ExecuNet networking meeting may be of interest:
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Posted by suelachapelle
December 1, 2008
It’s no fun shopping alone. That’s the theory behind social shopping, a
trend that combines social networking with e-commerce. It’s a trend
that’s coming into its own as increasing numbers of online shoppers turn
to the sites for fun, companionship, and camaraderie with other
shoppers.
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Posted by suelachapelle
December 1, 2008
Marketers often ignore a critical measurement — customer attitudes and
emotions — when examining customer behavior.
This critical measurement can hold the key to insights that can drive the best kind of marketing – presenting the right message and offer to the right people at the right time.
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Posted by suelachapelle
December 1, 2008
Optimizing tactics is critical to successful online marketing. Check out how an eretailer tested the idea of including a new line of products on their homepage to see how it would affect *overall* conversion rates.
The two-part test showed surprising results: Conversions took a sizable jump for one segment while the other segment went south. Includes a pair of big lessons learned and creative samples.
View test results >
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Posted by suelachapelle
November 29, 2008
Measuring the impact of Twitter is both qualitative and quantitative. It needs to be thought of as a discussion with your company or brand — and not just a marketing channel. As many companies are learning, the conversation about your brand is going to happen with or without you.
Since Twitter allows its users to express themselves in what many refer to as the “twittersphere,” you are bound to find other Tweeters who are either enthralled or enraged with something that your organization is doing (or not doing).
If you aren’t convinced yet, just go to search.twitter.com and browse around. You might just find a wakeup call when you learn what folks are discussing.
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Join Twitter >
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Posted by suelachapelle
November 25, 2008
The Cincinnati USA Regional Chamber presents WE Celebrate, an awards event honoring women and women-owned businesses for their achievement, innovation, social responsibility and mentoring.
Women of the Year - Entrepreneur
- Suzanne LaChapelle, President, Suzanne LaChapelle Design
- Kym Nelson, President & CEO, The KLEW Co.
- Valerie Newell, Managing Director, RiverPoint Capital Management
- Christine Schoonover, Director of Business Development, Huff Realty
The third annual WE Celebrate awards will be held Thursday, Dec. 11, 2008, from 8-10 a.m. at the Hyatt Regency Hotel in Downtown Cincinnati.
For more information on the event or to view finalist in all categories >
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Posted by suelachapelle
